Entertaining Ads Reach Consumers

Today’s consumers, including insurance professionals, are bombarded with advertisements. Your advertising dollars are wasted on ads that slip quickly from people’s minds. A recent Adweek Magazine survey showed that 80 percent of responders like smart, entertaining ads. If you capture potential buyers’ attention with humor, they are more likely to remember your name.

Please look at the following ad and then answer our poll question.

If my house burns down,
I sure won’t feel like
calling a gecko.

Get to know your Independent Insurance Agent.
When things go wrong, it’s nice to talk with a human.

(No reptiles were harmed in the making of this ad.)

Please vote in our poll. I think the “Independent Agent” ad is:

■  Smart

■  Entertaining

■  Too reptilian!

■  I never vote in polls

You’ll see the results when you vote.

Nancy Germond of Insurance Writer and Stillman Thomas of StillmanThomas.com develop smart, funny advertising for some of the top insurance brokers and MGAs in the nation. Click here to view some of our best ads.