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Content marketing

A live stamp can get your marketing letter opened

One holiday season I was in a long line at a California post office. An elderly woman was in line in front of me. When she finally got to the counter, she ordered a book of stamps. After asking for the book, she qualified her statement by saying with a great deal of irritation, “And none of those darn Elvis stamps, either!” Everyone within earshot tried not to laugh out loud. Should you use a live stamp or bulk mail for your next promotional piece? While bulk mail may save a few pennies, I always use a real stamp. In fact, I often get creative and use stamps with themes or beautiful pictures just to draw the letter opener’s eye to them. Last month it was a Wonder Woman series and that sure got some remarks. A live stamp makes the recipient pause to ask themselves if this letter is.

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