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Marketing

A live stamp can get your marketing letter opened

One holiday season I was in a long line at a California post office. An elderly woman was in line in front of me. When she finally got to the counter, she ordered a book of stamps. After asking for the book, she qualified her statement by saying with a great deal of irritation, “And none of those darn Elvis stamps, either!” Everyone within earshot tried not to laugh out loud. Should you use a live stamp or bulk mail for your next promotional piece? While bulk mail may save a few pennies, I always use a real stamp. In fact, I often get creative and use stamps with themes or beautiful pictures just to draw the letter opener’s eye to them. Last month it was a Wonder Woman series and that sure got some remarks. A live stamp makes the recipient pause to ask themselves if this letter is.

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Weasel words can weaken your writing

Do you use “weasel words”? I don’t mean a furry critter that goes through your garbage in the late hours of the night. Weasel words are terms and phrases that are deliberately fuzzy. Rather than providing clarity, weasel words obscure your message. Weasel words get their name from the crafty weasel, which sucks eggs without breaking the shell. Similarly, weasel words suck the meaning out of your message. If you communicate with phrases like “highest quality,” “prompt service,” or “highly qualified,” you may be weaseling, even if inadvertently. Before you write, ask yourself, “What exactly do I offer?” If you believe your product is of the highest quality, explain why. For example, tell your clients that you represent only A-rated insurance carriers and briefly explain the importance of that rating. This offers much clearer information to your potential customer. If you offer prompt service, you might say “We return all.

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White Papers keep your business in your prospects’ minds

More and more insurance industry organizations turn to White Papers to spread their message. What is a white paper? A white paper is usually a “thought leadership” paper of about five-to-12 pages that highlights one or more of the benefits of your business. Insurance organizations use white papers to educate the public by delineating a problem or a challenge then posing a solution, usually highlighting your services. Here are some of the key elements of a white paper: Cover page Executive summary Description of the problem or issue the paper addresses A solution to the problem An action step (how readers can take action utilizing your product to solve their dilemma) Charts and graphs, if needed Footnotes, if needed A conclusion Information about your company Once written, organizations distribute their papers either electronically to sites your potential clients visit, to sites that warehouse business data, or to their customer list..

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How Do I Write a Professional Bio?

Every insurance professional should develop several professional biographies. Why a bio? Because despite our increasing reliance on electronic communications, people still want to know a little about you before they contact you. Your bio is a marketing tool that helps to build your brand. Your brand is your name and the name of your company. When people consider insurance, you want your name to be the one that comes into their minds. This can only come through repeated branding of your name, or the name of your agency, with insurance. Here are the top reasons to write your professional bio. There are thousands of insurance agents and other insurance professionals for people to choose from, plus growing competition from direct writers. Therefore, it is imperative that you set yourself apart from the crowd. A professional bio quickly showcases your experience and sets you apart from the crowd. A bio is.

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More WordPress training to help you optimize your insurance marketing results!

Did you know that about 20 percent of today’s websites and blogs are developed on WordPress? I’m taking more WordPress training today so I can continue to help you deliver stellar social media results. Small changes to the way you handle your social media tasks can really help improve search engine results for your business. We will cover some tips for WordPress users in the near future.

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White Papers Position You as an Expert!

Tired of competing against the crowd? A well-crafted White Paper positions you as an expert. A cross between a full-length article and a marketing brochure, the White Paper offers free information and helps solve your clients’ problems. When you provide knowledge, you gain unique access to your target market. With years of experience writing White Papers and advertising collateral for the insurance industry, we know how to position you in your unique industry niche. Contact us for more information about how a White Paper can help you stand out in a crowd.

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