What is passive voice and why should you avoid it in your insurance writing? No matter what you’re writing for the insurance industry, a blog, a technical report or a white paper designed for marketing your business, passive voice weakens your writing. Once you understand a little about passive voice, it becomes much easier to find and eliminate it in your own writing. What is passive voice? Passive voice sentence construction occurs when the subject of a sentence becomes the object of an action. I know, it’s a grammar thing, something we disliked in school. Here’s an example of passive voice. Our underwriting team was defeated by the western region. Passive sentence construction weakens your writer because, in a nutshell, no one takes responsibility for the action. Written actively, this sentence would read like this: The western underwriting region defeated our sales team. Ouch! That wording smarts a bit more,.