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Weasel words can weaken your writing

Do you use “weasel words”? I don’t mean a furry critter that goes through your garbage in the late hours of the night. Weasel words are terms and phrases that are deliberately fuzzy. Rather than providing clarity, weasel words obscure your message. Weasel words get their name from the crafty weasel, which sucks eggs without breaking the shell. Similarly, weasel words suck the meaning out of your message. If you communicate with phrases like “highest quality,” “prompt service,” or “highly qualified,” you may be weaseling, even if inadvertently. Before you write, ask yourself, “What exactly do I offer?” If you believe your product is of the highest quality, explain why. For example, tell your clients that you represent only A-rated insurance carriers and briefly explain the importance of that rating. This offers much clearer information to your potential customer. If you offer prompt service, you might say “We return all.

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How to get published in a professional journal

Most magazines have editorial calendars with monthly publication themes. A great way to get your message across to your public is to advertise in a trade journal. Before you pay to advertise, however, how would you like to receive several pages of free advertising? If you write a professional article for one of your favorite journals, you can. If you’ve never written an article for publication, this may seem difficult. Here’s a secret: It’s easier than you think. Most professionals have one or two areas where they consider themselves “experts.” Why not share your expertise with an audience that can benefit and perhaps refer business to you based on your expertise? Because of my background in public sector risk management, I often write for Public Risk, the magazine of the Public Risk Managers Association. It dovetails perfectly with my experience and allows me to keep my name in the public.

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