Should We Use Stamps or Metered Mail in Marketing Mail?

ElvisOne Christmas I was in a long line in the post office in Garden Grove, California. An elderly woman was in line in front of me and when she finally got to the counter, she ordered a book of stamps. After her request, she qualified her statement by saying with a great deal of irritation, “And none of those darn Elvis stamps, either!” Everyone within earshot tried not to laugh out loud.

While bulk mail may save a few pennies, I always use a real stamp. In fact, I often get creative and use stamps with themes or beautiful pictures just to draw the letter opener’s eye to piece.

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