Insurance Writer Podcast

Episode 2: How Case Studies Can Help You Sell Your Services

Our second episode on the Insurance Writer Podcast features Nancy Germond talking with Jim Hart about case studies.

Case Studies are one of the most powerful forms of content marketing because they allow you to tell a story that your prospects can identify with.

Jim and Nancy walk through how to write a compelling case study, where to publish it, how to choose your subject, and some tips to make the case study memorable and powerful.

Episode 1: Content Marketing for Insurance Professionals

The first episode of the Insurance Writer Podcast is a conversation between two marketing professionals, Jim Hart and Nancy Germond.

Content marketing is a massive opportunity for insurance professionals, and it can be daunting to know where to start. Nancy and Jim discuss content marketing in many forms: e-books, blog posts, social media posts, case studies, infographics, videos, PowerPoint presentations, and White Papers.

If you want to learn more about why content marketing is so important to your business today, you won’t want to miss this.