All of us in the industry responsible for training and recruiting are working as hard as we can to attract new Millennials to our business. Focusing on colleges, we’re teaching, recruiting, interning and trying our hardest to attract new candidates. Sadly, our insurance classes are lucky if they have ten students. Maybe our industry has missed the boat. In 2008 – 09 when the economy tanked, the insurance industry missed a great opportunity. When the economy dissolved, the first thing to crash was the construction industry. What if our recruiters had focused on cherry picking construction managers, loss prevention personnel, estimators and other construction personnel who suddenly found themselves jobless? We wouldn’t be having the claims talent crunch we now face, at least in the property arena. What about today, when the economy and hiring is at a new high? The industry should be looking at people with good customer.
One Christmas I was in a long line in the post office in Garden Grove, California. An elderly woman was in line in front of me and when she finally got to the counter, she ordered a book of stamps. After her request, she qualified her statement by saying with a great deal of irritation, “And none of those darn Elvis stamps, either!” Everyone within earshot tried not to laugh out loud. While bulk mail may save a few pennies, I always use a real stamp. In fact, I often get creative and use stamps with themes or beautiful pictures just to draw the letter opener’s eye to piece. If we can help you write copy that will produce sales, contact us at 602.870.3230. We help agents, carriers and insurance thought leaders throughout the US with their blogging, marketing and ghostwriting efforts. Why not call for a free consultation? With.