As insurance professionals, we must often deliver speeches in meetings or to large gatherings. It is never easy to find the time to prepare adequately for the talk. Even once prepared, many of us dread public speaking. These four tips will help you painlessly prepare your presentation. What is the theme of my talk? Always begin and end with a clear theme. If you are discussing premium increases at a Rotary Club, for example, your theme may be this: Premiums are increasing worldwide. The only way to control your premiums is through a more structured, loss-sensitive insurance program or through tighter risk management controls. Punch that theme repeatedly in your talk. Know your audience. If you are addressing your colleagues, your tone will be much different than when addressing CEOs of competing businesses, for example. Just because you feel comfortable with your audience, do not let your guard down too.
One Christmas I was in a long line in the post office in Garden Grove, California. An elderly woman was in line in front of me and when she finally got to the counter, she ordered a book of stamps. After her request, she qualified her statement by saying with a great deal of irritation, “And none of those darn Elvis stamps, either!” Everyone within earshot tried not to laugh out loud. While bulk mail may save a few pennies, I always use a real stamp. In fact, I often get creative and use stamps with themes or beautiful pictures just to draw the letter opener’s eye to piece. If we can help you write copy that will produce sales, contact us at 602.870.3230. We help agents, carriers and insurance thought leaders throughout the US with their blogging, marketing and ghostwriting efforts. Why not call for a free consultation? With.