Part of our ability to promote and persuade in the insurance industry hinges on our ability to write clearly, concisely and unemotionally. By eliminating adverbs from our writing, we can reduce the clutter in our communications. What is an adverb and why should anyone care? An adverb is a part of speech that modifies several parts of the language, including verbs and adjectives. Often, adverbs end in “ly.” Adverbs often answer questions like “when,” “how often,” “how,” or “in what manner.” Here are some adverbs: · admittedly · sadly · totally · highly · completely Adverbs weaken your writing. Most adverbs can be eliminated from text without losing one iota of meaning. We see adverbs often in insurance writing. Have you ever written any of these sentences? “The home was totally destroyed.” If it was destroyed, why do you need to add “totally”? “Admittedly, you made a valid point.” If.
One Christmas I was in a long line in the post office in Garden Grove, California. An elderly woman was in line in front of me and when she finally got to the counter, she ordered a book of stamps. After her request, she qualified her statement by saying with a great deal of irritation, “And none of those darn Elvis stamps, either!” Everyone within earshot tried not to laugh out loud. While bulk mail may save a few pennies, I always use a real stamp. In fact, I often get creative and use stamps with themes or beautiful pictures just to draw the letter opener’s eye to piece. If we can help you write copy that will produce sales, contact us at 602.870.3230. We help agents, carriers and insurance thought leaders throughout the US with their blogging, marketing and ghostwriting efforts. Why not call for a free consultation? With.