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Weasel Words Weaken Your Message

Posted on Aug 27, 2010 in Marketing

Do you use weasel words? I don’t mean furry critters that go through your garbage “of a night,” as they say in Missouri. Weasel words are ambiguous terms and phrases, like “popular opinion,” “dynamic,” or “completely satisfied.” These words and phrases, rather than providing clarity, complicate and cloud your message.

Weasel words get their name from the crafty weasel, reported to suck eggs without breaking the shell. Similarly, weasel words suck the meaning out of your messages, making them much less effective. If you communicate with phrases like “highest quality,” “prompt service,” or “highly qualified,” you may be weaseling.

Before you write, ask yourself, “What exactly am I offering?” If you believe your product is “the highest quality,” don’t use that cliché, detail the service you provide. Tell your customers that you represent only A-rated carriers and briefly explain a rating. Or describe the customized insurance profile you offer your potential clients. This offers much clearer information than using an empty phrase.

If you offer prompt service, you could say “We return all phone calls within 24 hours.” Everyone, no matter what product they are buying, wants to be a priority purchaser. This clear message tells them, “We are so committed to excellent service that we offer you this promise.”

“Highly qualified” doesn’t explain the depth of your expertise. “Over a decade meeting the insurance needs of my community” gives potential clients a clearer look at your knowledge.

What about “with all due respect”? (You know you’re about to get hammered when you hear this one, don’t you?) If you disagree with someone’s opinion, don’t bother telling them that you respect them. State your case and then offer, in a final paragraph, to discuss their concerns with them personally. This leaves the door open for more communication.

Weasel words weaken your communications. Although you may be an excellent writer, a professional writer offers you an objective edge. She can take your raw copy and help you develop communications that are specific and tailored to your audience.

 
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Handle Claims With Scrabble-Like Strategy

Posted on Aug 22, 2010 in Claims Management

Last year, I bought a Scrabble game to entertain my guests at my summer home, which is out in the sticks in a little town called Skull Valley. With no TV, a group activity like Scrabble helps prevent descents into insanity from the silence. Although we hear an occasional elk bugle or coyote howl, Skull Valley is pretty darn quiet.

Although I hadn’t played Scrabble in decades, I figured I would pretty much smoke my opponents, since one speaks Czech as a first language and the other reads mostly romance novels (nothing against romance novels, but, the most complex words are usually “sigh” and “crushed”). I was dead wrong. In the first game, the romance reader smoked us both, indeed so badly that the Czech speaker quit in the first ten minutes of the game when we refused to let him spell phonetically and sat glaring at us, his arms folded across his chest.

I started thinking about Scrabble strategy and in anticipation of facing them on their next visit, I visited Google and typed “Scrabble strategy.” I found a great link that outlined top tips for Scrabble players. Upon reflection and because I think of almost everything in terms of risk management, I realized the same rules that applied to Scrabble could apply to managing claims.

What I figured out after my initial Scrabble trouncing is that I was applying the way I settled claims to my Scrabble game. I was trained by some great claims managers who taught me the first important lesson of claims handling—make a decision. There are plenty more files where the one you are agonizing about came from, so decide and move on. That is precisely how I played Scrabble, and ended up with about one-fifth the points of my opponent.

As I read the tips on Scrabble Pages and a few other sites, I translated many of those tips, using or paraphrasing Scrabble language, to efficient and ethical claims handling. Here are a few tips. However, I’m sure if you’re a claims person you could add a few of your own.

Move your tiles!

A file doesn’t get any better sitting on your desk. Pick it up, develop a plan of action, make a decision, and kick the claim forward!

Maximize your power tiles

Don’t squander the biggest advantages you may have. If you have winning surveillance, determine the best time to disclose it. If your plaintiff has a criminal record or previous injury you discovered that may undermine credibility, decide how and if that factors into the settlement equation. Play your tiles closely until you have a strategy; don’t inadvertently let diamonds fall through your fingers.

Be consistent

Inconsistency is some adjusters biggest failing — don’t fall prey to it. In Scrabble, you need 20 points a play to win. Score 10 and you need to score 30 on the next word to catch up. The same is true with files. You may be wildly successful on one file, but if you let 20 others erode because you are too focused on the one you spotlight, your performance will still be criticized.

Get thee to a claims association or obtain an insurance designation

Did you know there are 126 official Scrabble clubs in the US? If you want to improve your game, which for our purpose is handling claims, join an insurance association or take insurance classes and network with your peers. I teach the Associate in Claims designation classes and it is sometimes difficult to convince adjusters these classes improve their chances of promotion. Do you sit around and moan about who gets promotions? You are only as strong professionally as your education, your experience and your network.

Follow the rules

Study ethical behavior and know the rules your company espouses. When adjusters schmooze too much with vendors, saying “no” or criticizing them becomes difficult. Keep a professional distance between you and your vendors, no matter how much you like them. In addition, don’t take advantage of claimants just because you know more about their coverage than they do. I have sometimes heard adjusters crow about the money they saved the carrier on insignificant charges that in reality should have been paid. Candor should be your mantra, even when it costs a little bit more.

Look for the hooks

To score in Scrabble, words hang on existing words. In claims, we generally settle claims one at a time. However, one of the first rules in claims handling I was taught is that we will work with the same people, including plaintiff attorneys, over and over again, so build relationships. Relationships are our hooks. When I have worked with an attorney on one file, I determined what other files I had with that attorney or that firm. Next, I kept notes on those attorneys. What is his hobby? Where did she go to law school? Is she a Denver Broncos fan? Maybe he is a Civil War buff and I can couch a settlement in terms of a famous Civil War battle. Do they take cases to trial or are they simply geared to settle? Early in my career I was led down the garden path by one plaintiff attorney in the Bay Area on traffic light sequencing. When I wrote the denial letter, I addressed him by saying, “Bernie, Bernie, Bernie.” About four years later, I was working in Los Angeles on a claim and which attorney surfaced? Bernie. I was able to pick up the phone, call him and immediately we had a rapport. Little things stand out and improve your “hook.” Those hooks are our signature as negotiators and make the next claim with that attorney easier to settle, sometimes even enjoyable.

Track your opponent

Before beginning negotiations, I wrote a list of the strengths and weaknesses of my case. This way, I know what my opponent is likely to emphasize and I have either an answer, an admission—“You’ve got a point!”— or a counterargument. In other words, I know what my opponents are going to say almost before they say it. I can usually anticipate what is coming next. One word of caution—do not become so focused on framing a response that you stop listening. If you have outlined your case’s weaknesses on paper before you negotiate, you can frame a response so you don’t have to think too long before you reply.

It’s okay to root for yourself or your company

I have an advanced degree in sociology and sometimes I feel badly when bad things happen to good people. However, at some point early in my career an excellent file auditor told me to “lose the sociology” and just handle the claim. Ultimately, you work for your employer, and are not a social service agency, despite how you may feel personally on a loss. I realize this is not a problem for most claims people, but for some, it is. It is perfectly okay to know that you are, overall, fighting the good fight, even if a particular claim outcome bothers you.

It’s just a game

With claims handling, just like in life, you will win some and you will lose some. Get used to it. Savor the wins, learn from the losses, but most of all, once the claims is closed, forget about it. There are plenty more where that one came from.

I often tell others that despite the bad rap the insurance industry receives, I would recommend it in a heartbeat to young people looking for an exciting career. Each day in my career has been totally different and challenging and on some days, downright fun. Much like Scrabble.

 
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Cavalcade of Risk #111

Posted on Aug 10, 2010 in Risk Management

Today’s Cavalcade of Risk has no obvious theme,  just some interesting posts, so let’s begin. I’ve posted a bit early, but as Batman once said, “Better three hours too soon than a minute too late.”

Just for Laughs
Holy cats, Batman, this dog is cool! 2.1 million viewers can’t be wrong.

Medical

Let’s start out with some medical information as companies across the nation scramble to begin implementing national health care changes.

David Williams presents Malpractice defense: Complications post op partial hip replacement posted at Health Business Blog. By the way, did you hear about the zebra with a bad hip who fathered a zedonk? You can’t make this stuff up.

Henry Stern, LUTCF, CBC presents Jump in the Pool, Make $50 posted at InsureBlog.

Jason Shafrin presents Three Tiers of Accountable Care Organizations posted at Healthcare Economist.

Financial

Mike Piper presents Guaranteed Annuity Income: Is it Really Safe? posted at The Oblivious Investor.

Freefrombroke presents Dollar Cost Averaging Helps Eliminate Emotion And Market Risk posted at Free From Broke.

General Posts

I frequently promote the benefits of having an experienced independent agent on your side whether you are a personal insurance consumer or own a high-value commercial enterprise. Silicon Valley Blogger presents How a Good Insurance Agent Helps Cut Insurance Costs at The Digerati Life.

Tred R. Eyerly gives us a look at a coverage decision favoring the carrier. He presents Motor Vehicle Exclusion Bars Coverage Under Homeowner’s Policy posted at Insurance Law Hawaii. While the exclusion in the Homeowner’s Policy would seem to be a slam dunk to preclude coverage, it is always interesting and somewhat frightening to see what matters trial judges allow to move forward. Hmm.

I wish I had more time to follow more blogs and tweets. Julia Wells’ list can help. Julia presents 50 Excellent Twitter Accounts Every Public Administrator Should Follow posted at Master of Public Administration.

Susan Howe presents 9 of the World’s Most Expensive Oil Spills posted at Insurance Blog: Life Insurance, Health Insurance and Car Insurance news and opinions.

Tax Debt Help presents Top Bizarre Tax Laws By State posted at Tax Debt Help.

My contribution this week to the Cav is a  post from my Risk Management for the 21st Century column employers to quantify the costs of intimate partner violence to their organization. It’s always closer than we think. And sometimes an employer intervention can literally mean the difference between life and death.

Workers’ Compensation

John Coppelman’s post at Workers’ Comp Insider has an interesting take on how an employer’s attempts to reduce work comp costs can cause more problems than it solves! In claims, bad decisions sometimes make bad law and I think this could tread on bringing the wrath of the legislature down on all employers. What do you say?

Thank you for dropping in. It’s late, and now, it’s away to the Batcave and up the Batpole to bed.

 
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Insurance Writer Offers New White Paper on Diversity

Posted on Jul 25, 2010 in Societal Trends
White Paper ‘Microinequities in the Workplace─

What if Some of Your Key Team Members are Invisible?

Helps Insurance Organizations Manage a Diverse Workforce

Now Available from Insurance Writer

July 26, 2010

Phoenix, Arizona

Release:  Immediate

Today’s workforce is increasingly diverse. Our increasingly lean organizations must utilize the unique talents of all their team members to effectively compete in today’s global marketplace. Microinequities, negative subtle messages we send to our coworkers, can restrain workplace productivity and ultimately drive talented employees out of your organization.

Today an organization’s brand is largely driven by social media. When employees feel disenfranchised, they frequently voice their complaints in cyberspace. Organizations without a diverse intellectual workforce cannot compete effectively in today’s global marketplace. And although companies support diversity, diversity does not always equal inclusion.

Nancy Germond, MA, SPHR, ARM, AIC, ITP, the president of Insurance Writer, a risk management and insurance consulting and training firm, developed a White Paper outlining steps organizations can take to avoid microinequities in the workplace. Ms. Germond’s White Paper, “Microinequities in the Workplace,” offers unique solutions to help companies strategically address the challenges inherent in today’s diverse workforce. For a copy of this informative paper, click here: http://insurancewriter.com/MicroIneq_Offer.htm.

For more information regarding presentations to your organization of this subject or other management topics, please contact Ms. Germond at (602) 870-3230. Ms. Germond develops marketing material, training curriculum and provides consulting services to insurance carriers, agents and insurance industry vendors. A skilled and perceptive presenter, her relaxed and humorous presentations focus on societal risks impacting today’s insurance professional as well as tips for tightening day-to-day claims operations.

You can contact me here.

 
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Germond earns the Senior Professional in Human Resources (SPHR) Designation

Posted on Jul 11, 2010 in Personal
Nancy Germond, MA, SPHR, ARM, AIC, ITP,
EARNS CERTIFICATION AS A
SENIOR PROFESSIONAL IN HUMAN RESOURCES

Phoenix, AZ, July 9, 2010.

Nancy Germond, President of Insurance Writer, recently earned certification as a Senior Professional in Human Resources (SPHR).

The certification, awarded by the HR Certification Institute, signifies that Germond possesses the theoretical knowledge and practical experience in human resource management necessary to pass a rigorous examination demonstrating a mastery of the field.

“Certification as a human resource professional clearly demonstrates a commitment to personal excellence and to the human resource profession,” said Mary Power, CAE, Executive Director of the HR Certification Institute.

To become certified, an applicant must pass a comprehensive examination and demonstrate a strong background of professional human resource experience. “I find that in today’s difficult financial climate, employment issues top the list of risk exposures insurance organizations face,” Germond said. “The SPHR simply assures seniors managers of my dedication to the employment arena.”

The HR Certification Institute is the credentialing body for human resource professionals and is affiliated with the Society for Human Resource Management (SHRM), the world’s largest organization dedicated exclusively to the human resource profession. The Institute’s purpose is to promote the establishment of professional standards and to recognize professionals who meet those standards.

 
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Make the Most of Your Training

Posted on May 16, 2010 in Societal Trends

I participated in a teleconference today sponsored by the Society of Insurance Trainers and Editors and hosted by the Insurance Institute. Much of what was discussed was the issue of training younger generations, who, as one participant put it, leave school in a state of “permanent partial attention.”

This is the first true television and Internet generation and they live, he remarked, in a state of perpetual multi-tasking. (He then joked that some of us on the teleconference were probably multi-tasking. Yes, I was guilty of it, I was checking my e-mail at the time.)

In addition, he believes some members of this generation learn only what they need to learn then discard the knowledge, bringing their test-cram college mentality into the workforce. What can trainers do to help Gen Xers and Ys retain knowledge? One good tip was to set some training ground rules. Insist students to turn off cell phones, PDAs, and yes, their laptops if they have access to wireless Internet.

Next, since class participants often leave classes using 25 percent of what they learn, one trainer asserted that you can improve that rate to 90 percent if you involve supervisors who will reinforce, coach, reward, and encourage trainees in their newly learned skills. Supervisors must reinforce what is taught in the classroom or, no matter how sophisticated the training, it will fail.

Training, they insisted, must come from trainers who understand the cultures, the practices, and the processes of the insurance industry. Real-world examples are critical to learners, because if they cannot contextualize what they hear, no matter how smartly packaged the information, it is virtually useless.

It’s also useful to provide access to experts in the subject whom students, post training, can email or call for additional help when they need it. This allows students to put their knowledge into practice with the help of an expert mentor and without fear of ridicule for asking questions.

Finally, they believe, you must instill in insurance students that their insurance education is lifelong to ensure their success. I know when I earned my professional designations I was making a statement: That insurance wasn’t my job, it was my career.

 
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InsuranceWriter Blog Goes Live

Posted on May 8, 2010 in Personal

We’ve finally arrived at our own blog space!!!

An incredibly heartfelt “thank you” to my brilliant, hilarious, handsome, devil-may-care flying fool of a brother. [Can you tell he wrote this himself?]

 
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Writing Coaches

Posted on May 3, 2010 in Societal Trends

An interesting editorial in Business’ Insurance’s April Industry Focus touched on an issue I’d blogged about a few weeks ago. Big changes are heading our way as Generation Ys enter the workforce.

Editor Ronn Zolkos (he’s obviously a Gen Xer; notice the spelling of his first name!) commented on a problem discussed at the Finance and Insurance Workforce Summit recently in Chicago. That problem is the poor writing ability of Gen Ys.

Apparently, constant instant messaging and e-mailing has enabled a generation to skip grammar almost entirely. Although highly competent technically, members of this generation may lack even rudimentary writing skills.

Zolkos recommends hiring writing coaches for the Yers who struggle with writing’ write. He called hiring a writing coach a “perk.” Others managers may, as they struggle with this critical issue, call it a “necessity.”

 
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Get Ahead of the Market Madness

Posted on Apr 14, 2010 in Personal

This has been a busy new year for me. While I don’t think the recession is over yet as the financial pundits trumpet, since the first of 2010, I have received more agent and carrier phone calls and emails asking about advertising collateral and training.

As the recession lifts, put your organization in the public eye now and get ahead of the competition. I would love to help.

Here are just a few of the projects I’ve either completed or have in process right now.

  1. Website rewrite for a large Midwest independent agency.
  2. Website rewrite for a California insurance agent who sells to a highly technical market.
  3. Helped an agent craft his biography, which he loved. We found an awesome “hook” that makes his prospective clients say, “I need to meet this guy!” Boring biographies are, well, boring. Most professionals need at least one and perhaps two bios. I would love to chat with you about building a strong bio.
  4. Completed three seminars for Insurance Journal Academy on agency/carrier human relations management. My next seminar on April 28 is on the Agent/Carrier claims relationship. I promise, if you attend, you’ll never look at claims management and service expectations again!
  5. Writing curriculum for CPCU education.
  6. Presented to the Arizona Claims Association about the importance of diversity in the workforce.
  7. Assisted a large MGA with marketing collateral.

Why wait until the economy is in full swing to advertise? If I can help, please contact me at 602.870.3230.

 
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Diversity a Great Topic for the Insurance Industry

Posted on Feb 27, 2010 in Societal Trends

I spoke last month at the Arizona Insurance Claims Association, the premier (albeit only!) organization in Arizona dedicated to the property/casualty claims adjuster. When I last spoke there, I talked about the brain drain carriers and agents are experiencing and how Gen Xs and Ys could leverage this exodus to their advantage, but I wasn’t sure diversity would go over too well. One of my blog readers asked how it went. Frankly, I was surprised by how interested the audience was in this topic.

To remain competitive in today’s rapidly changing and global market, the insurance industry, like any other industry, must have top intellectual talent. And that talent lies in diversity, not just of race and gender, but in diversity of thought.

Studies have repeatedly shown that diverse groups perform better and that a certain amount of healthy conflict must occur before groups arrive at superior decisions. And because the insurance industry is becoming more and more team-driven, the need for training in areas of diversity becomes even more critical. Studies repeatedly show that diverse teams make better decisions.

If your organization would like to explore diversity or inter-generational issues, I present in these critical areas. As an instructor for Insurance Journal’s Academy, you are invited to take part in my upcoming seminars or purchase my earlier seminars for your organization.

The link to the Academy is here.

Have a great, productive week.

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