Where Insurance is an Art
Insurance Copywriter blog is now live on its own URL.
We’ve finally arrived at our own blog space!!!
An incredibly heartfelt “thank you” to my brilliant, hilarious, handsome, devil-may-care flying fool of a brother. [Can you tell he wrote this himself?]
An interesting editorial in Business’ Insurance’s April Industry Focus touched on an issue I’d blogged about a few weeks ago. Big changes are heading our way as Generation Ys enter the workforce.
Editor Ronn Zolkos (he’s obviously a Gen Xer; notice the spelling of his first name!) commented on a problem discussed at the Finance and Insurance Workforce Summit recently in Chicago. That problem is the poor writing ability of Gen Ys.
Apparently, constant instant messaging and e-mailing has enabled a generation to skip grammar almost entirely. Although highly competent technically, members of this generation may lack even rudimentary writing skills.
Zolkos recommends hiring writing coaches for the Yers who struggle with writing’ write. He called hiring a writing coach a “perk.” Others managers may, as they struggle with this critical issue, call it a “necessity.”
This has been a busy new year for me. While I don’t think the recession is over yet as the financial pundits trumpet, since the first of 2010, I have received more agent and carrier phone calls and emails asking about advertising collateral and training.
As the recession lifts, put your organization in the public eye now and get ahead of the competition. I would love to help.
Here are just a few of the projects I’ve either completed or have in process right now.
Why wait until the economy is in full swing to advertise? If I can help, please contact me at 602.870.3230.
I spoke last month at the Arizona Insurance Claims Association, the premier (albeit only!) organization in Arizona dedicated to the property/casualty claims adjuster. When I last spoke there, I talked about the brain drain carriers and agents are experiencing and how Gen Xs and Ys could leverage this exodus to their advantage, but I wasn’t sure diversity would go over too well. One of my blog readers asked how it went. Frankly, I was surprised by how interested the audience was in this topic.
To remain competitive in today’s rapidly changing and global market, the insurance industry, like any other industry, must have top intellectual talent. And that talent lies in diversity, not just of race and gender, but in diversity of thought.
Studies have repeatedly shown that diverse groups perform better and that a certain amount of healthy conflict must occur before groups arrive at superior decisions. And because the insurance industry is becoming more and more team-driven, the need for training in areas of diversity becomes even more critical. Studies repeatedly show that diverse teams make better decisions.
If your organization would like to explore diversity or inter-generational issues, I present in these critical areas. As an instructor for Insurance Journal’s Academy, you are invited to take part in my upcoming seminars or purchase my earlier seminars for your organization.
The link to the Academy is here.
Have a great, productive week.