Whether you want to develop a White Paper to hand out at your next sales event or write an article for a national trade journal, Insurance Writer can help.
Are you tired of struggling with writing tasks that are better outsourced?
Let’s face it, if you are a rainmaker agent or a consultant struggling to find enough hours in the day, writing may not be your best use of time. I work with insurance professionals all over the nation to hone and perfect their written communications. Whether you want to develop a White Paper to distribute at your next sales event or write an article for a national trade journal, Insurance Writer can help.
Writing that piece of sales collateral or a report may take you hours. We can assist and quickly turn your bullet points or a short interview into a collateral piece of advertising you will use for years.
Call us today at 602.870.3230 for a free consultation.
Why wait until the economy is in full swing to publish or advertise?
This has been a busy year for me. While I don’t think the recession is over yet as the financial pundits trumpet, most of the human resources directors I speak with indicate they are hiring more. Since the first of 2011, I received more agent and carrier phone calls and emails asking about advertising collateral and training.
As the recession lifts, well-crafted and carefully placed publications keep your organization in the public eye now and help you stay ahead of the competition. I would love to help.
Here are just a few of the projects I’ve either completed or have in process right now.
- Website rewrite for a Arizona-based tax accounting firm.
- White paper “ghostwriting” for an agent and a consultant. In addition to ghosting, I recommend placement targets for your articles to expand your reach.
- Worked for the CPCU Institutes on two projects. I am always proud of my affiliation with them whether I am teaching the Associate in Claims classes or writing.
- Completed a webinar for Insurance Journal Academy on the management of social media in the workforce.
- Wrote a lengthy article for IRMI on the basics of workers’ compensation claims management.
- Continued to write newsletter copy for one of my favorite clients. Call me for more details if your insurance agency needs an inexpensive but high quality newsletter to keep your name in your clients’ and potential clients’ minds. Or, contact Easy Insurance Newsletters directly and tell them I sent you.
Why wait until the economy is in full swing to publish or advertise? If I can help, please contact me at 602.870.3230. It costs nothing to call.
Weasel words are ambiguous terms and phrases, like “popular opinion,” “dynamic,” or “completely satisfied.” These words and phrases, rather than providing clarity, complicate and cloud your message.
Do you use weasel words? I don’t mean furry critters that go through your garbage “of a night,” as they say in Missouri. Weasel words are ambiguous terms and phrases, like “popular opinion,” “dynamic,” or “completely satisfied.” These words and phrases, rather than providing clarity, complicate and cloud your message.
Weasel words get their name from the crafty weasel, reported to suck eggs without breaking the shell. Similarly, weasel words suck the meaning out of your messages, making them much less effective. If you communicate with phrases like “highest quality,” “prompt service,” or “highly qualified,” you may be weaseling.
Before you write, ask yourself, “What exactly am I offering?” If you believe your product is “the highest quality,” don’t use that cliché, detail the service you provide. Tell your customers that you represent only A-rated carriers and briefly explain a rating. Or describe the customized insurance profile you offer your potential clients. This offers much clearer information than using an empty phrase.
If you offer prompt service, you could say “We return all phone calls within 24 hours.” Everyone, no matter what product they are buying, wants to be a priority purchaser. This clear message tells them, “We are so committed to excellent service that we offer you this promise.”
“Highly qualified” doesn’t explain the depth of your expertise. “Over a decade meeting the insurance needs of my community” gives potential clients a clearer look at your knowledge.
What about “with all due respect”? (You know you’re about to get hammered when you hear this one, don’t you?) If you disagree with someone’s opinion, don’t bother telling them that you respect them. State your case and then offer, in a final paragraph, to discuss their concerns with them personally. This leaves the door open for more communication.
Weasel words weaken your communications. Although you may be an excellent writer, a professional writer offers you an objective edge. She can take your raw copy and help you develop communications that are specific and tailored to your audience.