A live stamp can get your marketing letter opened

One holiday season I was in a long line at a California post office. An elderly woman was in line in front of me. When she finally got to the counter, she ordered a book of stamps. After asking for the book, she qualified her statement by saying with a great deal of irritation, “And … Continue reading “A live stamp can get your marketing letter opened”

Weasel words can weaken your writing

Do you use “weasel words”? I don’t mean a furry critter that goes through your garbage in the late hours of the night. Weasel words are terms and phrases that are deliberately fuzzy. Rather than providing clarity, weasel words obscure your message. Weasel words get their name from the crafty weasel, which sucks eggs without … Continue reading “Weasel words can weaken your writing”

White Papers keep your business in your prospects’ minds

More and more insurance industry organizations turn to White Papers to spread their message. What is a white paper? A white paper is usually a “thought leadership” paper of about five-to-12 pages that highlights one or more of the benefits of your business. Insurance organizations use white papers to educate the public by delineating a … Continue reading “White Papers keep your business in your prospects’ minds”

How Do I Write a Professional Bio?

Every insurance professional should develop several professional biographies. Why a bio? Because despite our increasing reliance on electronic communications, people still want to know a little about you before they contact you. Your bio is a marketing tool that helps to build your brand. Your brand is your name and the name of your company. … Continue reading “How Do I Write a Professional Bio?”

Avoid a Copyright Infringement Allegation by Using Only Purchased or Creative Commons Graphics

Every artist is entitled to make a fair profit on his or her work. You may consider that image you grabbed off the web “just a picture.” In fact, the artist may have worked hours on that image or graphic. Not only is it cheaper in the long run in you avoid litigation, it’s the ethical thing to do.

Every artist is entitled to make a fair profit on his or her work. You may consider that image you grabbed off the web “just a picture.” In fact, the artist may have worked hours on that image or graphic. Not only is it cheaper in the long run in you avoid litigation, it’s the ethical thing to do.

More WordPress training to help you optimize your insurance marketing results!

Did you know that about 20 percent of today’s websites and blogs are developed on WordPress? I’m taking more WordPress training today so I can continue to help you deliver stellar social media results. Small changes to the way you handle your social media tasks can really help improve search engine results for your business. … Continue reading “More WordPress training to help you optimize your insurance marketing results!”