The power of the press release

A press release does several things for your business. A news release announces a recent accomplishment you have achieved. For example, it could be a class you completed; a professional designation you earned; a civic award; your appointment to a board or charity; an educational goal you may have attained; a new program you are … Continue reading “The power of the press release”

White Papers keep your business in your prospects’ minds

More and more insurance industry organizations turn to White Papers to spread their message. What is a white paper? A white paper is usually a “thought leadership” paper of about five-to-12 pages that highlights one or more of the benefits of your business. Insurance organizations use white papers to educate the public by delineating a … Continue reading “White Papers keep your business in your prospects’ minds”