The power of the press release

A press release does several things for your business. A news release announces a recent accomplishment you have achieved. For example, it could be a class you completed; a professional designation you earned; a civic award; your appointment to a board or charity; an educational goal you may have attained; a new program you are … Continue reading “The power of the press release”

A live stamp can get your marketing letter opened

One holiday season I was in a long line at a California post office. An elderly woman was in line in front of me. When she finally got to the counter, she ordered a book of stamps. After asking for the book, she qualified her statement by saying with a great deal of irritation, “And … Continue reading “A live stamp can get your marketing letter opened”

Improve your insurance technical writing by removing passive voice

What is passive voice and why should you avoid it in your insurance writing? No matter what you’re writing for the insurance industry, a blog, a technical report or a white paper designed for marketing your business, passive voice weakens your writing. Once you understand a little about passive voice, it becomes much easier to … Continue reading “Improve your insurance technical writing by removing passive voice”

Should We Use Stamps or Metered Mail in Marketing Mail?

One Christmas I was in a long line in the post office in Garden Grove, California. An elderly woman was in line in front of me and when she finally got to the counter, she ordered a book of stamps. After her request, she qualified her statement by saying with a great deal of irritation, … Continue reading “Should We Use Stamps or Metered Mail in Marketing Mail?”

How Long Should Sentences and Paragraphs Be in Business Writing?

As agents, consultants and claims people, we should write in top form before we send that letter or publish the final draft of our blog. Here are a few tips on sentence and paragraph length.

As agents, consultants and claims people, we should write in top form before we send that letter or publish the final draft of our blog. Here are a few tips on sentence and paragraph length.