Every insurance professional should develop his or her professional biography. Why a bio? Because despite our increasing reliance on electronic communications, people still want to know a little about you before they contact you. Your bio is a marketing tool that helps to build your brand. Your brand is your name, and the name of your company. When people consider insurance, you want your name to be the one that comes into their minds. This can only come through repeated branding of your name, or the name of your agency, with insurance.
Here are the top reasons to write your professional bio.
There are thousands of insurance agents for people to choose from, plus growing competition from direct writers. Therefore, it is imperative that you set yourself apart from the crowd. A professional bio quickly showcases your experience and sets you apart from the crowd.
A bio is the quickest way to say, “Insurance is not just a job; insurance is my career and I am proud to be an insurance professional.”
A bio will introduce you to new clients and potential strategic partners. Your bio can open doors to many new opportunities.
You can use your bio to obtain speaking engagements and media appearances. Perhaps you might author an article for a local newspaper on some aspect of insurance. Maybe you could be a guest on a local radio talk show. Perhaps you may give a talk at a local service organization. The bio opens the door to all this and more to help you build your brand.
Your bio can provide a dash of personal information that helps people relate to you in some way. This builds bridges and encourages people to contact you.
Your bio should be short, so pick the key points in your personal life and your career that provide the best flavor of who you are. A bio, once written, can be used again and again, or revised as your career deepens and your expertise grows.
If you need help creating a bio that works for you, feel free to contact us at Insurancewriter.com