More and more insurance industry organizations turn to White Papers to spread their message. What is a white paper? A white paper is usually a “thought leadership” paper of about five-to-12 pages that highlights one or more of the benefits of your business. Insurance organizations use white papers to educate the public by delineating a problem or a challenge then posing a solution, usually highlighting your services. Here are some of the key elements of a white paper: Cover page Executive summary Description of the problem or issue the paper addresses A solution to the problem An action step (how readers can take action utilizing your product to solve their dilemma) Charts and graphs, if needed Footnotes, if needed A conclusion Information about your company Once written, organizations distribute their papers either electronically to sites your potential clients visit, to sites that warehouse business data, or to their customer list..