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Stop Struggling with Insurance Writing Tasks

Whether you want to develop a White Paper to hand out at your next sales event or write an article for a national trade journal, Insurance Writer can help.

Are you tired of struggling with writing tasks that are better outsourced?

Let’s face it, if you are a rainmaker agent or a consultant struggling to find enough hours in the day, writing may not be your best use of time. I work with insurance professionals all over the nation to hone and perfect their written communications. Whether you want to develop a White Paper to distribute at your next sales event or write an article for a national trade journal, Insurance Writer can help.

Writing that piece of sales collateral or a report may take you hours. We can assist and quickly turn your bullet points or a short interview into a collateral piece of advertising you will use for years.

Call us today at 602.870.3230 for a free consultation.

Why Wait to Publish or Advertise?

Why wait until the economy is in full swing to publish or advertise?

This has been a busy year for me. While I don’t think the recession is over yet as the financial pundits trumpet, most of the human resources directors I speak with indicate they are hiring more.  Since the first of 2011, I received more agent and carrier phone calls and emails asking about advertising collateral and training.

As the recession lifts, well-crafted and carefully placed publications keep your organization in the public eye now and help you stay ahead of the competition. I would love to help.

Here are just a few of the projects I’ve either completed or have in process right now.

  1. Website rewrite for a Arizona-based tax accounting firm.
  2. White paper “ghostwriting” for an agent and a consultant. In addition to ghosting, I recommend placement targets for your articles to expand your reach.
  3. Worked for the CPCU Institutes on two projects. I am always proud of my affiliation with them whether I am teaching the Associate in Claims classes  or writing.
  4. Completed a webinar for Insurance Journal Academy on the management of social media in the workforce.
  5. Wrote a lengthy article for IRMI on the basics of workers’ compensation claims management.
  6. Continued to write newsletter copy for one of my favorite clients. Call me for more details if your insurance agency needs an inexpensive but high quality newsletter to keep your name in your clients’ and potential clients’ minds. Or, contact Easy Insurance Newsletters directly and tell them I sent you.

Why wait until the economy is in full swing to publish or advertise? If I can help, please contact me at 602.870.3230. It costs nothing to call.

How Are You Handling Generational Challenges?

How is your organization handling generational challenges?

Recently I told my brother I was cleaning the house and asked rhetorically how one person and one dog could mess up a house so badly. His response was simple. “Perfect coordination.”  He is a bit of a wiseacre, but when I think more about it, perfect coordination is a wonderful thing.

Don’t you love those days when you have a thousand things to do and, at the end of the day, you sit back and say, “I accomplished most of what I set out to do.” Perfect coordination is important in business. If you are like me, my attention span fractures quite easily. I’m working on a project, the phone rings, an email arrives, a friend texts me — suddenly I am multitasking and not doing anything well.

I recently presented a series of seminars on challenges insurance professionals face as we blend four generations in the workplace. Each generation has its own work style and generational strengths. However, there is also an additional challenge in the “fringes” of each generation, who have characteristics of both generations. For example, I am a late -model Boomer, yet I have many characteristics of the following generation, Gen X. So if someone applied solely Boomer psychology to me, they would have troubling figuring out what motivates me.

In another few years, a fifth generation, now called by some the “i-Generation,” will arrive in the workforce with an array of electronic devices and technical capabilities. Remember, this is a generation that never knew life without a computer. How is your organization handling generational challenges?

If you would like to know more about how my presentation on managing generational differences, please drop me an email or call me at 602.870.3230. I’d be happy to help you with your company’s unique challenges.